The valley is described by the website as "a semi-isolated village in Viet Nam, surrounded by limestone cliffs and green rice paddies.
Agoda, a leading global hotel booking site, has listed Mai Chau Valley in the
northern province of Hoa Binh among the top ten "freshest" tourist destinations
in Asia. The valley is described by the website as "a semi-isolated village in Viet Nam,
surrounded by limestone cliffs and green rice paddies, populated largely by
members of the ethnic White Thai tribe. Vibrant, verdant green rice paddies
surround the town on all sides, and dramatic hills rise up on either side of the
valley. The town itself isn't particularly stunning, but it's when one gets out
into the countryside or head up into the hills that the breathtaking views get
better around every corner. There are also several interesting markets to check
out, as well as some nearby caves."
Other destinations in the list are: Tana Toraja in Indonesia, Nantou in Chinese Taiwan, Ella in Sri Lanka, Ipoh in Malaysia, Hakone in Japan, Damyang County in the Republic of Korea, Phonsavan in Laos, Kep in Cambodia and Khanom in Thailand.
Launched in 2011, the Agoda's annual Fresh Destinations list aggregates traveler booking data and customer reviews and ratings to identify Asian cities that have showed a marked increase in popularity over a span of 12 months.